During the Super Bowl 2024, Lionel Messi was featured in an advertisement that generated $21 million in revenue. What amount of money the Argentine celebrity received.
As it always has been, the Super Bowl 2024 presented the world’s most prominent brands with a tremendous opportunity to advertise their wares. A large number of famous people were present at the high-profile event that took place at Allegiant Stadium in Paradise, Nevada. The event was considered to be nothing short of fantastic. At this year’s event, pop sensation Taylor Swift was the featured performer.
Messi’s advertisement for the Super Bowl, which cost $21 million
As a result, the Super Bowl presents an excellent opportunity for brands all across the world. Some of the most successful businesses spend a staggering amount of money for a brief period of time or a small quantity of area in order to advertise their products. The Super Bowl is the most anticipated event of the American football season, and thousands of people from all over the world tune in to watch it.
In the commercial for Michelob Ultra beer that was shown during this year’s Super Bowl, Lionel Messi was featured. In the beginning of the advertisement, which lasts for ninety seconds, the world champion is seen placing an order for a beer at a beach bar.
The promotion for the Super Bowl required Michelob Ultra to pay a total of $21 million. Messi was informed by the bartender that his preferred beverage was not going to be available.
Messi was able to wait for a football to come his way, and upon receiving it, he immediately began demonstrating his skills. Messi is shown in the advertisement alongside actor Jason Sudeikis and Dan Marino, who formerly played quarterback for the American football team.
Amount of money that Lionel Messi was paid for his advertisement at the Super Bowl in 2024
Lionel Messi received $14 million for his advertisement that lasted for 90 seconds during the Super Bowl. Ben Affleck, Jennifer Lopez, Steve Martin, John Travolta, and Jeremy Renner are just some of the celebrities who have appeared in advertisements sponsored by the Super Bowl 2024.
It was required of businesses that they spend $7 million for a thirty-second commercial. It is not only the notoriety that can be acquired from large audiences that is the motivation behind the desire of major brands to exhibit their products at the Super Bowl; it is also the prestige that is on the line.
The first time Lionel Messi featured in an advertisement was during the Super Bowl. There is a great deal of recognition for the Michelob Ultra beer brand in other countries. After moving to Inter Miami in the summer of 2017, the Argentine star has had a significant improvement in his reputation in the United States.
The Kansas City Chiefs prevailed over the San Francisco 49ers in a thrilling 25-22 overtime victory at Allegiant Stadium in Las Vegas, which ultimately resulted in the Chiefs winning the Super Bowl overall. Over the course of the past five years, the Kansas City Chiefs have triumphed in the National Football League Finals for the third time.
Multiple lawsuits were filed against Inter Miami due to Messi’s absence.
The Consumer Committee of Hong Kong has received more than one thousand complaints from city residents and tourists regarding the absence of striker Lionel Messi from the exhibition match between Inter Miami and a Hong Kong national team. As reported by the South China Morning Post, the total amount of claims exceeds HK$8.9 million, which is equivalent to over $1.14 million in US currency.
Regarding the purchase of tickets for the match, the Consumer Committee has received a total of 1,038 complaints for consideration. A total of 265 of these were from vacationers.
The American team emerged victorious with a score of 4-1 despite the fact that the control was held on Sunday in Hong Kong. More than 38 thousand spectators were present at the event. As reported by the radio station RTHK, a significant number of them expressed their dissatisfaction at Messi’s absence from the field.
There were also boos and chants of “We want Messi” and “Give us our money back” that were heard.
According to the South China Morning Post, which cited its own source, Messi was required to participate on the pitch “for at least 45 minutes unless he is ill or injured” as part of the terms of the deal to host the friendly match.
An injury was the reason given by Tata Martino, the head coach of Inter Miami, for the Argentine star’s absence from the team.
An apology has been issued by Inter Miami for Lionel Messi’s incapacity to participate in the exhibition match that was held in Hong Kong. This decision has angered supporters and upset the organizers, but the Major League Soccer team ultimately decided that it was essential.
The Argentine, who holds the record for the most Ballon d’Or victories with eight, did not show up for the match that took place on Sunday at Hong Kong Stadium in front of 40,000 people due to an injury. After examining him, the medical personnel came to the conclusion that it would be unsafe for him and his teammate Luis Suarez to continue playing.
We understand that there was sadness with the absence of Lionel Messi and Luis Suarez in Sunday’s game, and we apologize that both of them were unable to play. Despite our best efforts, we understand that there was disappointment. We are also aware that the late decision has resulted in dissatisfaction among our fans in Hong Kong, as well as on the side of Tatler Asia, the organization that is responsible for organizing the event. However, we would like to make it clear that, sadly, injuries are a part of the beautiful game, and the health of our players should always come first,” Miami FC stated in a statement that was provided to Reuters.
The organizer of the event announced that it would provide a partial refund on tickets in response to the responses of irate fans and the government regarding the absence of the influential soccer player.
Messi, who is 36 years old, entered the game in the sixty-first minute of Inter Miami’s friendly match against Visel Kobe in Tokyo, where huge blocks of seats at the National Stadium remained vacant and just 28,614 tickets were sold. This match took place three days later.
Argentine officials have made the decision to cancel their scheduled friendly against Nigeria and Ivory Coast, which were scheduled to take place in Hangzhou and Beijing respectively, respectively, in the month of March. Lionel Messi, a phenomenal football player, is considered to be the cause for this rank.
During the previous week, Inter Miami triumphed over the representative team of Hong Kong, which is a special administrative territory of China, by a over predicted score of 4-1 in a friendly match. The fact that the technician, who was 36 years old, did not take part in the match was a source of disappointment for the forty thousand people who were present in the stands. In order to enjoy the performance of the Argentine superstar, they had purchased a ticket that cost $640.
Following the conclusion of the game, the spectators in the stands expressed their vehement discontent. They chanted “We want Messi” and “Give us our money back” because they believed that they had been cheated out of the opportunity to watch Messi in action.
Following that, the Hong Kong Consumer Committee received 1,093 complaints that were submitted against the seven-time winner of the Ballon d’Or. More than $1.14 million worth of compensation claims were submitted by them from the beginning.
In the days that followed the match, the business Tatler Asia, which was responsible for organizing the match, made the announcement that it would reimburse viewers in the stands for fifty percent of the cost of their tickets.
As soon as we learned that Leo Messi would not be participating in the game, we requested that the owners and coaches of Inter Miami force him to stand in front of the audience and provide an explanation as to why he would not be participating in the game. There was no Messi. Instead, he participated in a match against Vissel Kobe in Japan three days later, on February 7, along with Luis Suarez. The match ended with a score of 3:4 after being decided by penalty kicks. According to a statement released by the company, “This is yet another slap in the face for us.”
Tata Martino, the coach of the United States national football team, attempted to obscure the error by asserting that Lionel Messi’s absence from the game was due to an injury.
Because of this, the Chinese authorities in charge of sports made the decision to remove Argentina’s controls on Chinese territory.
“Following recent events and the discontent created among fans, we have decided to cancel the scheduled matches of world champion Argentina that were to take place in our country in March,” according to government officials.
